7/26/2023 0 Comments Amazon product huntJust ask any merchant engaged in content marketing. While this advertising model is still quite viable, the relationship is changing. Merchants advertise next to the interesting content in the hope that someone will become distracted, respond to an ad, and buy something. Traditionally, publishing or media businesses make interesting or helpful content, attracting an audience. The Product Hunt’s business model is something of an alternative to advertising and a harbinger of a possible, new ecommerce sales channel. There is even an order confirmation email “that connects the buyer to the seller to ensure they have a direct connection as well,” the Product Hunt spokeswoman said.Īlthough Product Hunt will manage the payment on its site, it will connect buyer and seller. Sellers will fulfill the order, possibly winning a long-term customer, and, in exchange, Product Hunt will receive a percentage of each transaction. Strong Merchant InvolvementĬompanies selling on Product Hunt will be able to communicate directly with shoppers before and after a transaction. Rather the company is still selecting each partner individually, asking interested companies to email directly at to be considered. This does not mean that Product Hunt will list products from anyone. But a company spokeswoman said, “We are in the process of testing and learning, so we are open to anyone interesting in selling their product.” In a post about the new Product Hunt shop, company founder Ryan Hoover described the merchant partners as “makers,” leaving some to wonder if the Product Hunt marketplace would be open only to manufacturers of products. Now, for at least the five partner companies already in the new store, shoppers can discover an item on Product Hunt and buy it there, too. Previously, sales on Product Hunt happened when interested shoppers found a product, clicked through to the app or item, and purchased it. Savvy ecommerce marketers already know that being featured on Product Hunt will drive sales. The Product Hunt website, which was launched in November 2013, curates community-posted product reviews of a sort, offering a list of hot new items each day. The business model is a blend of publishing and ecommerce that may start a trend and open up another way to sell online. But now, they can buy directly on, on its “Shop.”Ī new product discovery site, Product Hunt, has begun selling directly to shoppers with help from merchant partners who list products. Previously, shoppers on Product Hunt went to merchants’ sites to consummate the transaction. Product Hunt curates reviews and discussions, to help consumers locate merchandise.
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